The Situation
911 Restoration was competing against national restoration companies with much larger marketing budgets. To help the brand shout louder than it could spend, we needed a meaningful point of difference. Research revealed one: while quality restoration was expected, 911 Restoration consistently stood apart by keeping customers informed during an already stressful and uncertain experience.
Our Approach
We built the brand around a simple human truth: nobody wants to need a restoration company. Instead of avoiding that reality, we embraced it. Messaging like “We hope we NEVER work with you” paired unexpected honesty and humor with the promise of “Communication as Good as Our Restoration,” turning 911 Restoration’s strongest service attribute into a memorable competitive position.
Services
BRAND DEFINITION
BRAND & CAMPAIGN STRATEGY
VISUAL IDENTITY
MESSAGING
BRAND GUIDE
ICON DESIGN
PHOTOGRAPHY
PRINT & DIGITAL COLLATERAL
WEBSITE
OOH
DIGITAL ADVERTISING
SOCIAL MEDIA
VIDEO & ANIMATION
Solution
We turned the strategy into a cohesive brand and campaign system across digital advertising, landing pages, customer communications, employee messaging, vehicles, collateral and trade shows. Every touchpoint reinforced the same idea: 911 Restoration understands the circumstances that bring customers to them, puts people before projects and keeps them informed from the first call through restoration.
Restoration companies naturally want to talk about how well they rebuild homes. We found 911 Restoration’s real advantage was how well they helped people navigate everything happening around that work. By turning communication into the brand promise, we gave them something more human, more memorable and much harder for a larger competitor to simply outspend.
