How to Properly Review & Evaluate A Logo Concept
For over 20 years, Reckon Branding has created and updated brands for countless Atlanta-based companies. We often find ourselves educating our clients about how to best evaluate the logo concepts we present. We not only want them to love what they see; we also want to be sure they are reviewing the concepts with a […]
How A Branding Agency Fails Their Clients
The city of Atlanta has a good number of really strong branding agencies. And in the over 20 years of being part of the design and branding community, we have started to notice a shortcoming in the services provided by many of them. This deficiency isn’t as critical for a branding agency’s larger clients who […]
Six Free Resources to Help Define Your Brand Without Hiring an Agency
We’ve compiled some team exercises to help define your brand that you can implement today! In our 20 plus years of building brands in Atlanta we have witnessed first-hand the benefit businesses experience from having a focused and strategic brand. Unfortunately, most young or fast-growing businesses rarely have the budget or time to hire a […]
How Much Does Branding Cost?
When many CMOs or business owners are faced with the prospect of evolving or rebranding their company, visions of dollar signs start running through their head. This often leads to many restless nights as they try to identify exactly how much it will cost and who is the best branding partner to work with. Even […]
Do You Need To Hire A Large Agency To Create Your National Marketing Campaign?
When national brands need to develop a national branding campaign, they commonly reach out to one of the larger agencies found in Chicago, San Francisco or New York. It makes sense, right? With so many moving parts and a variety of deliverables in broadcast, radio, in-store point of sale, digital advertising, billboards, and print advertising, […]
Are You a Challenger Brand?
Right now, you’re looking to market smarter. You need to grow, but you gotta do it the right way. This may be defined by gaining more customers, hiring more staff, or improving the results of your marketing spend. But in the end, you’ve got to be smart and thoughtful about how and where you spend […]
Climbing Out After a Time of Crisis: Building a Plan to Re-engage Your Marketing
Some say, ”A crisis is a terrible thing to waste.” This may sound harsh considering the loss and pain many have experienced, but as marketing professionals it’s a unique reality we have to address to help keep our businesses afloat. When we emerge from this time of unprecedented challenges, we will either come out better or […]