Brand Strategy

Are You a Challenger Brand?

Right now, you’re looking to market smarter. You need to grow, but you gotta do it the right way.

This may be defined by gaining more customers, hiring more staff, or improving the results of your marketing spend. But in the end, you’ve got to be smart and thoughtful about how and where you spend your money. Everyone is pushing their magic pill, and you just don’t know where to turn.

And, until now, you’ve likely done well… really well. But are now realizing doing it “on your own” or keeping things in-house has possibly led you to a plateau. While there are bigger brands with larger budgets you’re competing against, you feel you offer a service or product that is truly better than what they offer. You just have to gain awareness.

You know you have to be smart, nimble and think differently to reach that next level, and you really need a partner who thinks the same way.

That’s where we enter.

Grounded in ensuring your positioning is on point, we help our clients build strategies and consistent creative that will reach their customers across multiple marketing channels. And, because we don’t specialize in one thing, we are able to keep an eye on your brand, allowing you to focus on the other aspects of growing your business. This allows us to have an unbiased opinion of what should be your next step.

Development companies will sell better websites or apps. Social marketing teams will sell social campaigns and “viral videos”. PPC firms will sell paid digital, and so on. We instead look at how all these marketing pieces work together, which is key for a company like yours with a finite budget to succeed.

Because we focus on your brand and the consistency of it, we are there to make sure any spend you make is being as fruitful as possible. And, that all the moving parts are complimenting each other, echoing the same messaging, making that investment as valuable as it can be.

You don’t have money to throw against a wall to see what sticks and while a shotgun approach may have been fruitful in the past, it’s no longer providing the results you need. You have to look at things holistically and really need a consistent partner ensuring you aren’t having the wool pulled over your eyes.

Our goal is to see you grow. Our “win” is more work from you in the future. We can’t afford quick hits and “onto the next project”. And, neither can you.

If any of this sounds familiar, then let’s talk. It likely will be beneficial for both of us. And, you can’t beat a win-win.