Strategies for Building Your First Brand
Adapting proven brand development principles for healthcare organizations building their first identity from the inside out. Most first brands do not struggle because of bad design. They struggle because nothing is aligned. The mission sounds one way.The website says something else.The team explains it three different ways depending on who is in the room. In […]
Experience to Inspire Rural Connections
Reckon Branding Brings a Longstanding Health Communication Experience to States Receiving Federal Transformation Funding ATLANTA — Following the December 2025 announcement that all 50 states will receive funding through the federal Rural Health Transformation Program, Reckon Branding is extending its proven expertise in healthcare communication to states nationwide. The Rural Health Transformation Program, established under […]
What 15 Years of Branding in Gerontology Has Taught Us
Branding With Empathy You Can’t Fake We didn’t set out to become an aging and gerontology–focused agency. It started the way most meaningful work does. One project. Then another. Then a referral from someone who knew someone at a memory care program. Before we realized it, we were 15 years in—working with state-funded dementia networks, […]
How Much Does Branding Cost?
When many CMOs or business owners are faced with the prospect of evolving or rebranding their company, visions of dollar signs start running through their head. This often leads to many restless nights as they try to identify exactly how much it will cost and who is the best branding partner to work with. Even […]