What 15 Years of Branding in Gerontology Has Taught Us
Branding With Empathy You Can’t Fake We didn’t set out to become an aging and gerontology–focused agency. It started the way most meaningful work does. One project. Then another. Then a referral from someone who knew someone at a memory care program. Before we realized it, we were 15 years in—working with state-funded dementia networks, […]
How to Properly Review & Evaluate A Logo Concept
For over 20 years, Reckon Branding has created and updated brands for countless Atlanta-based companies. We often find ourselves educating our clients about how to best evaluate the logo concepts we present. We not only want them to love what they see; we also want to be sure they are reviewing the concepts with a […]