Strategies for Building Your First Brand
Adapting proven brand development principles for healthcare organizations building their first identity from the inside out. Most first brands do not struggle because of bad design. They struggle because nothing is aligned. The mission sounds one way.The website says something else.The team explains it three different ways depending on who is in the room. In […]
Experience to Inspire Rural Connections
Reckon Branding Brings a Longstanding Health Communication Experience to States Receiving Federal Transformation Funding ATLANTA — Following the December 2025 announcement that all 50 states will receive funding through the federal Rural Health Transformation Program, Reckon Branding is extending its proven expertise in healthcare communication to states nationwide. The Rural Health Transformation Program, established under […]
What 15 Years of Branding in Gerontology Has Taught Us
Branding With Empathy You Can’t Fake We didn’t set out to become an aging and gerontology–focused agency. It started the way most meaningful work does. One project. Then another. Then a referral from someone who knew someone at a memory care program. Before we realized it, we were 15 years in—working with state-funded dementia networks, […]
Would The Use Of Nostalgia Be A Smart Strategy For Your Brand ?
If you haven’t been paying close attention, many of the brands you interact with daily have been utilizing a secret weapon for favorable marketing results – nostalgia. Nostalgia has always been a tool that many companies use in their advertising, but we have definitely seen an uptick in this approach with the chaos our world […]
Using Artificial Intelligence to Build Your Brand: The Pros and Cons
Artificial Intelligence, or AI, is pretty damn cool. And very, very scary. Like any technology, at least for now, the person behind the keys still has a critical impact on what ultimately is generated by the digital brain. As an owner of a branding agency, I am already seeing the impact on how we work […]
Are Your Employees Unintentionally Destroying Your Brand Consistency?
Being a branding and design agency in Atlanta for over 20 years, we have heard too many stories of companies spending lots of money on developing their new brand only to feel like they have yet to benefit from their investment. Their rationale is that the brand was never on point when the main culprit […]
What is a Brand Archetype?
About Brand Archetypes If you’ve done any research on how to build a brand, you may have come across the concept of identifying a “brand archetype.” While this may sound complicated or like some fancy exercise that will cost a lot of money, it really is a sound activity that can bring you great focus […]
Thinking About Building Your Own Brand? Avoid These Common Mistakes.
It’s not uncommon for business owners to take a stab at building their own brand, whether the goal is to save money or the owner feels confident they can tackle it on their own. This DIY approach may create a strong enough platform to get started, but it often has a limited shelf life and […]
How to Properly Review & Evaluate A Logo Concept
For over 20 years, Reckon Branding has created and updated brands for countless Atlanta-based companies. We often find ourselves educating our clients about how to best evaluate the logo concepts we present. We not only want them to love what they see; we also want to be sure they are reviewing the concepts with a […]
Six Free Resources to Help Define Your Brand Without Hiring an Agency
We’ve compiled some team exercises to help define your brand that you can implement today! In our 20 plus years of building brands in Atlanta we have witnessed first-hand the benefit businesses experience from having a focused and strategic brand. Unfortunately, most young or fast-growing businesses rarely have the budget or time to hire a […]